Native microblogging platform Koo hopes to increase its headcount to over 500 within the next year as it plans to recruit in engineering, product and community management teams.
Twitter competitor Koo, which recently wrote an outstanding growth scenario with a user base touching the 1 crore mark, currently has 200 employees on its rolls.
“We currently have 200 people and will reach at least 500 people in the next year as we recruit primarily in areas such as engineering, product and community management,” Koo co-founder Aprameya Radhakrishna told PTI.
Other recruiting areas include government relations and marketing, brand marketing among others, but these will consist of smaller teams.
“We want to attract the best talents who can work for us and bring Indian technology to the world,” Radhakrishna said. Said.
Founded by Radhakrishna and Mayank Bidawatka, Koo was launched last year to enable users to express themselves in Indian languages and join the platform.
It supports multiple languages including Hindi, Telugu, and Bengali among others.
Koo’s popularity in India peaked earlier this year amid the Indian government’s controversy with Twitter and growing calls to expand the ecosystem of local digital platforms.
Koo has seen massive growth in its user base over the past few months after Union ministers and government departments in India approved the native microblogging platform.
Its user base hit the 1 crore mark last month and the platform has ambitious targets to reach 10 crore users in the next year.
Radhakrishna has previously said that despite the significant increase in its user base, the platform “doesn’t scratch the surface” when it comes to the growth potential offered by the market, where less than two percent of internet users use microblogging platforms to express themselves. .
India remains a critical market for internet companies such as Facebook, WhatsApp and Twitter with its large population base and booming internet usage.
The country, the world’s second-largest telecoms market and largest consumer of data, enacted new IT tooling rules earlier this year aimed at bringing greater accountability for platforms, particularly big tech companies, including Twitter and Facebook. PTI MBI HRS clock