Video Link: https://www.youtube.com/watch?v=1_1f46_ozx8
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Social Media Trends, News, and Updates for December 2021.
Digital marketing is an always changing and evolving environment. Sometimes changing by the hour. For 2022, we can predict some trends and insights to keep watch over.
Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it. Action over knowledge.
Here are the top 10 digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage.
TLDR From The Video:
1. YouTube is making its handy video chapters available on more devices like Smart TVs and Game consoles.
What this means: Better distribution for YouTube channels that are using chapters in their videos.
NOTE: If you aren’t using chapters in your YouTube videos, you should.
Bonus: Tube Buddy chrome extension is a great tool for anyone wanting to grow their YouTube channel.
2. New Twitter CEO. Jack Dorsey Stepping down. Parag Agrawal takes the throne.
3. Twitter bans sharing ‘private’ images and videos without consent.
The policy doesn’t apply to public figures for the most part, but there are exceptions.
4. Facebook’s Head of Messenger is Leaving
5. Support Creators With Stars Fest on Facebook. These are similar to “Bits” on Twitch.
6. Twitter Tests New, TikTok-Like Full-Screen Display for Explore
7. Instagram’s Testing a ‘Dancify’ Option for Reels Which Would Automatically Sync Video and Music
8. Instagram says parental controls will arrive in March among other new safety features.
(0:20) Update #1: YouTube Adds Chapters On More Devices
(1:20) Update #2: New Twitter CEO
(1:44) Update #3: Twitter Bans Sharing Private Images and Videos
(2:30) Update #4: Facebook’s Head of Messenger leaves
(3:06) Update #5: Facebook is empowering Creators with “Stars” online store
(4:25) Update #6: Twitter tests TikTok Style For You Page
(5:18) Update #7: Instagram is testing Tiktok’s Auto-Sync feature for video’s and Music
(5:37) Update #8: Instagram is testing safety features for kids + Parental controls
For your own research:
– Pinterest Predicts 2022 Provides Advance Look at Next Year’s Trends
– The most searched memes of 2021 revealed – with Matt Hancock topping the list
– Counting down 2021 with 21 Search trends
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