Here is today’s AdExchanger.com news summary… Do you want by e-mail? register here.
At the White House, Biden and the Federal Trade Commissions and the Federal Communications Commission are playing the usual musical chair game triggered by a new administration. The Republican presidents of both agencies – Ajit Pai of the FCC and Joe Simons of the FTC – will step down later this month and will be replaced by current Democratic commissioners Jessica Rosenworcel (FTC) and Rebecca Slaughter (FTC). Hill reports. However, these are not moving parts. Democratic Commissioner Rohit Chopra is expected to head the Consumer Financial Protection Bureau, which leaves another clear space for Democrats in the FTC. One of them could go to the great tech nemesis Lina Khan, who gained strength to assume the role of commissioner with Chopra’s support. According to Vox. Biden will also have to bring a Democrat to the FCC to break ties. With Pai’s departure, the party is split between commission members.
It looks like Google is seeing everyone these days (hi, DOJ). And now the tech giant… is trading with Australia? It turns out that Google is in a fierce fight with “Land Down Under” and threatened to make the search engine unusable on Friday if the government passes a law that forces tech companies to pay for journalism shared on their platforms. New York Times reports Appearing with Google at the Australian Senate hearing, Facebook reaffirmed its threat and pledged to prevent users in Australia from posting or sharing news links if the bill was passed. With America’s trillion-dollar tech companies threatening to destroy traditional news media, the war in Australia focuses on who decides the payments, what charges a fee for tech companies, and when they should announce changes in their algorithms. Google and Facebook argue that they are already helping by sending traffic to the media industry, and the bill will open them up to “unmanageable levels of financial and operational risk.”
Feed And Replace?
New York advertising agency Hero Group sued Omnicom’s DDB in federal court this week. Per Business InsiderThe lawsuit filed at Illinois Northern District Court stems from DDB’s Army account it earned in 2018 and claims misrepresentation, breach of contract, and fraud. The lawsuit claims $ 100 million in damages, based on the estimated income Hero Group would have earned if it had worked with DDB for the full 10-year contract. The lawsuit claims that Hero Group specializes in targeting youth and will also help DDB meet the legal requirement to allocate about 40% of Army work to small and disadvantaged or minority-owned businesses. The lawsuit also alleges that Hero Group, also known as Hero Collective and worked for Johnson & Johnson and Mattel, worked for DDB from 2017 to 2020 but never received payments or additional assignments.
But Wait, There’s More!
ANA’s top lobbyist, Dan Jaffe, on what advertisers can expect from Biden’s presidency. [Digiday]
Here’s an alternative view: Sometimes antitrust opposition can actually increase a company’s value. [The Information]
Big tech faces a “tough” opponent as the attorney general at Merrick Garland. [Yahoo Finance]
2020 was officially the worst year on record for the hotel industry. [Adweek]
The marketing pressure for Paramount Plus will depend largely on ViacomCBS ‘own networks. [WSJ]
Twitter and Facebook have proven that removing them from the platform works. [The Nation]
Flow traffic peaked at the opening of Biden, according to Akamai data. [blog post]
Pinterest introduces AR technology that allows people to try eyeshadow before purchasing. [blog post]
Curb Taxi Media has partnered with Place Exchange to expand programmatic advertising for digital taxi tops in NYC. [release]
You are hired!
Streaming video ad tech firm SeenThis portrays Rob DiGiovanni as GM and Ben Riley as head of ad tech and publisher partnerships. [release]