On Saturday, Android boss Hiroshi Lockheimer He accused Apple of “using peer pressure and bullying as a way to sell products.”,” after that a Wall Street Magazine statement It revealed how US teens turned Apple’s iMessage into a social status symbol that locks out Android users.
Now, Lockheimer takes a slightly less abrasive stance: Google executive said monday “We’re not asking Apple to make iMessage available on Android. We’re asking Apple to support the industry standard for modern messaging (RCS) in iMessage, just as they supported legacy SMS/MMS standards.”
We are not asking Apple to make iMessage available on Android. We’re asking Apple to support the industry standard for modern messaging (RCS) in iMessage, just as they supported legacy SMS/MMS standards.
— Hiroshi Lockheimer (@lockheimer) January 10, 2022
“By not including RCS, Apple is holding back the industry and user experience not only for Android users, but also for its own customers.” Lockheimer adds, then in the Twitter thread.
That’s still a big accusation, but one that takes the conversation into familiar territory: will it be Apple? Accept Google’s olive branch Will it continue to use locking to make iMessage more compatible with Android or to sell more iPhones?
Up front, there is little question about Apple’s motivation. thanks to epic v. Apple hearing, The world has now seen confidential emails It’s among Apple executives that the company has deliberately withheld iMessage in favor of locking it. “I’m concerned that iMessage on Android will serve to remove a barrier for iPhone families from giving Android phones to their children.” Wrote Apple executive Craig Federighi in April 2013“I think we need to get Android customers to use and depend on Apple products,” he added.
“Joz and I think porting iMessage to Android will do us more harm than good, this email shows why.” Wrote Phil Schiller of Apple in March 2016forwarding an email from Beats Music co-founder Ian Rogers about how he “missed a ton of messages from friends and family” after switching to an Android phone.
What is less clear is that RCS, Next generation backup of SMS powered by Google and includes popular features common to iMessage, and Apple has a compelling reason to sign in. This is probably why Google has created little peer pressure on its own.
Boundary Asked Apple if it supports RCS literally years No commentSo we don’t hold our breath. we did too moral status We wrote about that a company that claims privacy is a human right has a mission to bring encrypted messaging to the world, not just to its own customers. The personal situation of dealing with Apple’s inaction. (And by “we” I mean Dieter, because RCS is his jam, I am writing this post because he is on vacation and Dieter srss why are you reading these words, aren’t you supposed to be on the social beach somewhere far away?)
But maybe now Apple basically a three trillion dollar company, and it’s under a lot of regulatory scrutiny and its dirty laundry (in the form of emails) has been published in front of the world and his employees are talkingand pieces like this WSJs dating and CEO Tim Cook is probably looking for a legacy larger than scaling up the company to be the most valuable in the world with fat payment package As a reward… perhaps bringing iMessage to Android or RCS to iMessage is the kind of small concession Apple can actually make.
Correction, 7:48 PM ET: Dieter said that Apple genuinely responded to our requests for comment on RCS. Their response was “No comment”. Sorry for the mistake.