For the majority of Latino families living in the United States, Facebook, WhatsApp and Instagram are essential. A 2014 study commissioned by the social media global power that has now changed its name to Meta stated that “Facebook is the #1 platform for US Hispanics to communicate” he flow hasn’t really changed. Pew Research Center noted In April, 71 percent of Latinos in the US use Facebook.
Facebook paid little or no attention to stopping Spanish disinformation.
These numbers mean that Latinos in the US are oversubscribed to Facebook platforms, so it was only harder to find out. From the Los Angeles Times last week That Facebook knew it was allowing false information to spread online to Latinos and did nothing to end it. Facebook in particular paid little or no attention to stopping Spanish disinformation.
Citing the spread of disinformation, the LA Times pointed out an internal Facebook document that reads, “We’re not good at detecting misinformation in Spanish or most other forms of media.” There are gaps in detection and enforcement, especially. for Spanish.”
In essence, Facebook is telling US Latinos that they are second-class citizens in their field. Sorry to mislead you, but figure it out on your own.
Facebook’s internal confirmation that there are gaps in Spanish disinformation detection doesn’t need much verification, at least from Latino and Latina Facebook users. How many times during the previous election cycle did I have to tell my old friends or colleagues that the meme they shared as César Chávez of Joe Biden was fake? But their attempts to state in Spanish that they were targeted with fake news were futile, as Facebook – and, to a greater extent, WhatsApp – were seen as reliable sources of information.
Once it’s there, it’s there, so it has to be right, right?
Because Latinos use social media platforms higher rates more so than the general US population, the problem with disinformation is even more significant.
There was a time when Facebook was a dynamic place. I joined the social media site 16 years ago and soon discovered an actively engaged Latino community. I still use Facebook to promote my company’s journalism because I know a large part of our audience is there.
Social media companies have failed Latinos and they don’t care.
Still, this dynamic and engaged community is now being actively deceived and misled.
The LA Times story is just the latest a list of reports To state the obvious: social media companies have failed Latinos when it comes to the country’s largest ethnic group, and they don’t care.
According to Pew, 39.1 million US Latinos speak spanish at home. This is a significant population, and you would think Facebook would work extremely hard to serve this population, but you wouldn’t know that from the leaked Facebook memos admitting that Facebook still has a lot of work to do.
Facebook can’t shrug its shoulders and move us into a meta-universe without fixing the mess it has created for Latinos online. Part of the problem is Facebook’s poor diversity record. Latinos in 2020 represented only 6.3 percent of the workforce and only 4.3 percent of senior leadership. It is not known what percentage of these Latinos are US Latinos but not Latin American.
This representation issue is directly linked to Facebook’s inability to grasp where to begin to stop Latino disinformation. Even though the customer base is oversubscribed on the network, very few people can have the cultural and linguistic understanding to better serve this customer base.
If Facebook is to truly think ahead and be proactive about it, the solution to stopping disinformation is right in front of them. Or at least 3,605 miles away – in Puerto Rico.
Facebook’s “Where can we find people to help us end the plethora of Spanish disinformation?” There’s no reason to ask. A company that truly cares about serving its US Latino customer base will look to an island with a bilingual, bicultural workforce. steeped in social media culture resides. Consider the possibilities: The global giant could announce the hiring of massive moderators who have become the country’s Latino fighters for disinformation.
However, it is clear that Facebook does not take this issue seriously. While making attempts to stop disinformation in general, the US has decided to ignore the Latino community. And US Latinos are demanding that Facebook put an end to all disinformation.
No one in the US uses Facebook platforms more than Latinos. We’re not invisible, we’re not second-rate, and we don’t listen to excuses anymore.