LinkedIn Confirmed that starting September 30, 2021, the platform will remove the existing Stories experience. The announcement came after Twitter also ended its own format. which were called Fleets. The idea for Stories first appeared on Snapchat, then later Copied by Instagram, and then added Facebook and WhatsApp. While the ‘Stories’ format has been extremely successful in Facebook applications, it has not been successful in other social networks such as LinkedIn and Twitter, as recent experience has shown.
For LinkedIn users, they cannot create Stories for Pages after the deadline. Additionally, if someone has any image or video ads scheduled to be posted across Stories, they will be shared on their LinkedIn feed instead.
If advertisers promote or sponsor a Story directly from their Page in Campaign Manager, those paid Stories will not appear in the LinkedIn feed. You will need to recreate them as an image or video ad in Campaign Manager.
The company also announced its plan to focus on providing a service-specific short-form, richly interactive video format that will help users reach and engage audiences on LinkedIn. LinkedIn is also working on a feature similar to Clubhouse. which was reported back in March.
In a statement to TechCrunch, LinkedIn confirmed the development of the feature, adding that they are “doing some early testing to create a unique audio experience connected to your professional identity.” It also plans to voice other features on LinkedIn, such as events and groups.
LinkedIn’s voice feature will be different as it will connect to a user’s professional identity, as opposed to the more social nature of apps like ClubHouse.